Design strategy that creates the business impact you want, with clarity and direction.
The WSJ bestseller by Alex Brueckmann
“Alex’s latest book takes the guesswork out of developing a winning strategy in this powerful guide. Full of practical advice and relevant research, The Strategy Legacy will leave you equipped and ready to start making a real difference for yourself, your team, and your business today!”
– MARSHALL GOLDSMITH, New York Times #1 Bestselling Author
9EOI Certification - For Leaders, Coaches, Facilitators
Lead strategy with ease and impact! 9EOI Certification is designed for individuals who want to become trusted partners in strategy processes.
Get certified in the method that helped create billions of dollars in value. 9EOI Certification is based on the Nine Elements of Organizational Identity – the model Alex introduced in his bestseller, The Strategy Legacy.
What clients say about working with Alex
Alex Brueckmann helps CEOs and executive teams design and implement impactful business strategies and human-centric high-performance leadership. His clients achieve a laser-sharp understanding of the direction they want to take their business, and a winning strategy to achieve their goals.
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Articles, Masterclass, Podcast, and more
Vision or no Vision – The Art of Storytelling in Strategy
When it comes to designing strategy, I often see two approaches collide. Vision-driven strategy versus problem-driven strategy. Vision-driven strategy starts …
Blaming Employees – The Corporate Gaslighting Epidemic
The blind pursuit of productivity has led to an epidemic of corporate gaslighting. At the heart of this lies a …
Defining the Big Bets – The Power of Strategic Foresight
A business strategy typically addresses a mid-term time horizon, often three to five years. Here's the issue: the shorter the …
From Time Teller to Clock Builder – How I Failed to Lead and Started Over
The first leadership job typically comes to a person because they are great at what they do. And because they …
Intentional Strategy Toolkit
Discover the exact process to create a business strategy that helps you grow, instead of focusing on things that don’t matter to your bottom line.
The Intentional Strategy Toolkit is your go-to resource for crafting a strategy that lasts, once and for all.
Say goodbye to simply gut-checking each potential opportunity, generating ideas left and right, and trying whichever you think might help you achieve your short-term goals the fastest.
Download the comprehensive tool that will help you build a strategy based on your dreams, goals, and vision for the future of your business.
Providing the tools you need
I help entrepreneurs build the tools they need today and in the future to maximize their resources.
Re-discovering your passion
I'll help you get rid of overwhelm and bring back the passion, so you fall back in love with your business.
Finding the path forward
I help you make measurable progress toward your vision and goals, prioritizing your best ideas.
Making you more profitable, faster
I'll help you optimize your business to help you save your most valuable resources, time and attention.