How I got here

From music journalism

to business strategy

Alex's Story

In my mid 20s, I shifted my career trajectory from being a music journalist and DJ to learning how businesses and the economy work. I studied General Management at European Business School (Germany) and Universidad ORT (Uruguay). 

The passion for business strategy developed when I joined a global media corporation and helped restructure a division. The business had made millions in profit over a long time and didn’t feel the need for a clear strategy. When the tide suddenly shifted, it was too late. That’s what happens when you run a business without clarity and direction, without a business strategy. 

I became a management consultant specializing in strategy facilitation and worked with some of the biggest brands in automotive, healthcare, tech, telco, and finance, creating future proof organizations. I kept learning and earned certificates from INSEAD (France), Harvard Business School (USA), and other renowned institutions. 

I developed my own approaches to make the topic business strategy accessible for smaller businesses. They often don’t have the resources to work with big consulting companies but need the tools and knowledge just as much. They need efficient and effective tools to help them build thriving businesses. Today, my clients range from solopreneurs to Fortune50 companies. 

Business strategy empowers. It creates clarity about what matters to grow impact and profits. I use tailored approaches that reduce friction, stress and overwhelm, and allow my clients to create actionable plans to achieve their goals.

Alex Brueckmann reading

Business Owners

As business owners, we carry responsibilities for our families, employees, and the communities we serve, including clients. If we run businesses unintentionally, without clarity about goals, and desired impact, we are irresponsible, even unethical, because we fail to live up to our responsibilities. The problem is this: small and medium sized businesses are often run by people who don’t necessarily have a background in management. They love their products and services, and are proud of their subject matter expertise. That’s what made them successful in the first place. 

Growing a Business

But when it comes to growing a business, living up to your responsibilities, creating the impact you want to see, there is this whole other side that needs to be in place: knowing how to use your resources in the best ways possible. Time, attention, money. If you don’t know how to create a crystal clear strategic plan about what you want to achieve, and how to hit these goals, you will waste your resources on things that do not matter. You will fall victim to shiny object syndrome and spend money on things that don’t make a difference at all. And because you don’t have the tools in place to assess what helps you grow and hit your goals, you try too much at the same time and end up feeling stressed, and overwhelmed, without seeing the results you are working so hard for.

This is where I come in...

That’s where I help you get the clarity you need to create the business you want. Clarity makes a successful business better, faster, and more enjoyable. That’s why I give you the fast and easy tools that help you overcome the issues your business is facing. With these tools we draw the map that holds the plan to your next round of growth and success.

Alex circ 500 pic1

Alex’s upcoming Book

(Wiley, April 2023)

Drawing on the secrets of some of the brightest minds in entrepreneurship, Secrets of Next Level Entrepreneurs is an indispensable guide to thriving in business and leading a balanced life.

Alex presents actionable solutions you can put into practice right away, written by business owners and leaders for business owners and leaders.

Secrets of Next Level Entrepreneurs

It’s all about creating clarity and direction. Helping you grow your business so that you can live the life you want, and create the impact you desire.

“Within one day, you moved me from a place of despair to new hope” – That’s what a client recently told me. How does that work within a day, you might think. What I help you accomplish is often way more than you feel possible in a short timeframe. The reason why it works is that I will create a space for you where you feel comfortable tackling the big questions, rather than avoiding them. I help you dare.

Through my signature process, you will accomplish more strategic work in a few hours than other business owners get done in a year. I believe in your subject matter expertise, you trust my process and tools. I’ve honed my process and tools over the past 15 years. They are effective and efficient to deliver results fast. That’s how we make the magic happen.

Here's a couple of examples

Example 1

A multi-million dollar financial services business I worked with moved from a traditional software company to a software-as-a-service (SaaS) business within a couple of years. They strongly increased their market share, revenues, and profits. The leadership team and I ran a two-day session laying the foundation for this transformation. We formulated the desired future state for the company, derived the measurable goals, and structured priorities to drive the company towards that desired state.

Example 2

A solopreneur recently asked me whether I could help her figure out a roadmap to a life without guilt. She runs a successful business, and is a mother that loves spending time with her family. Balancing the two passions, family and business, resulted in overwhelm and stress. She knew that there had to be a way to make it all work. Within a few remote sessions we designed the roadmap to a thriving business that she would love, that would provide for the family, and that would give her the time she wanted with her kids.

Pro-Bono & Philanthropy

There is no Planet B

We all need to do better in preserving habitats, the climate, and wildlife through a more conscious consumption in all aspects of lives – as individuals and organizations. Environmental protection is a topic that is ingrained in our identity as a company. We play our part in this by supporting ENGOs with pro-bono projects. We help them create a stronger impact through their work.

If you are leading an ENGO, please reach out to us and learn how we can support you, we will not charge any consulting fees.

Proudly supporting research for the cure of childhood brain cancer

In 2017, Alex Brueckmann founded the childhood cancer charity “DIPG Fighter” to support research on the terminal brain cancer DIPG (Diffuse Intrinsic Pontine Glioma). DIPG is one of the most devastating pediatric cancers: the survival rate is below 1%. The median overall survival of children diagnosed with DIPG is approximately 9 months. One of the few researchers who is fully dedicated to fighting for a cure is Dr. Alexander Beck of Foundation for Innovative Medicine in Munich, Germany. We’ve been proudly supporting Dr. Beck’s research through fundraising and direct donations.

Thank you for supporting our fight for a cure!