On The Nine Elements of Organizational Identity.
Alex Brueckmann skilfully blends proven methods, specific exercises and templates into the actionable framework of The Nine Elements of Organizational Identity.
By applying his step-by-step process, leaders can leverage purpose-driven and value-based strategies, anchored in capabilities, culture and management systems. The book highlights desirable outcomes, how to achieve them, and how to avoid pitfalls on the way.
Discover how to design and implement strategy faster and more successfully, and how to make your efforts stick! Alex Brueckmann gives away the secret sauce that helps organizations reach peak performance, become truly transformational members of society, and support leaders to build a legacy.
Roll your mouse over the image below. Click on segments to learn more about The Nine Elements of Organizational Identity:
Function: It provides meaning and orientation.
Characteristics: It addresses a good cause, is grand, and idealistic.
Function: They provide a framework for decision-making, collaboration and desired behavior.
Characteristics: They are non-negotiable and universally valid within an organization.
Function: It defines an organization’s field of activity or business.
Characteristics: No frills.
Function: It paints a desirable picture that engages and motivates people.
Characteristics: It addresses hearts and minds of key stakeholder groups.
Function: It helps to steer towards the vision.
Characteristics: It addresses different stakeholder perspectives along the value chain.
Function: They help move strategy into action.
Characteristics: They are SMART and the basis for individual targets.
Function: They create transparency, motivate, and make contribution matter.
Characteristics: They are role specific, addressing several elements of identity.
Function: They enable leaders and individual contributors to cope with change and live up to expectations.
Characteristics: They include occupational skills and a specific set of interpersonal skills.
Function: They help achieve strategic and operational objectives.
Characteristics: They support the status quo, not the change, and need to be adjusted.
The book is currently being produced. Here’s what the latest reviewers say:
I specialize in coaching leaders to crystallize their organizational identity through rigorous strategy processes. My purpose is to transform organizations to make the world a better place. As a board advisor, executive coach, and speaker I have impacted thousands of executives in organizations across the world, ranging from multinationals and start-ups to non-profits and public organizations. My clients sustainably transform their environment and achieve profound personal growth. I work pro-bono for environmental protection causes and support research to find a cure for the terminal childhood brain cancer DIPG.
Interview with my Agent.
Sam Hiyate is interviewed by Kate Tuck about Alex Brueckmann’s upcoming book.
Who is Sam? Why do people need an agent? How did Sam meet Alex?