Purpose

Purpose

Why not

No-one really cares about your purpose – Start with why NOT Your purpose is meaningless unless you do something with it. Your WHY is just a question unless you turn it into an answer — you put it into action, you put it to work. The danger of stopping at…

Purpose, Strategy

Why your business strategy needs purpose – and why you need a solid strategy in the first place

I first got in touch with strategy as a discipline in business school and found the subject incredibly boring. It was taught with little corporate context and had no visible connection to my own life. To me, at that point in time, strategy was all about theoretical frameworks without connection