strategy

Strategy

How Fear and Complacency Stand in the Way of Your Strategy

How Fear and Complacency Stand in the Way of Your Strategy By Alex Brueckmann A friend recently told me how much he enjoyed riding the ancient tractor they use in his family's forest: “There are so many moving parts, all running flat out all the time, and you have to be really

Strategy

Let’s unbuzz the buzzword Strategy

Let’s unbuzz the buzzword “Strategy” What Strategy is, and what it is not: If you asked five of your colleagues what 'strategy' is, the odds are that you will receive six different answers. They might range from “a plan of how we create value” or “our priorities for the next few

Purpose, Strategy

Why your business strategy needs purpose – and why you need a solid strategy in the first place

I first got in touch with strategy as a discipline in business school and found the subject incredibly boring. It was taught with little corporate context and had no visible connection to my own life. To me, at that point in time, strategy was all about theoretical frameworks without connection